Upcoming entrepreneurs use them to advertise their products and services. Aspiring entertainers post tour dates, gallery openings, and social events. Scholars in the science and technology fields spread the word about new discoveries and award achievements.
This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising — in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements.
Which is great for them, because they get paid to send out press releases, get a lot of traffic, then get paid to advertise books, and produce probably very few tangible results to authors.
Even if they help you write it. Even if you have a big sale or promotion or are giving money away to charity. EVEN if you have an amazing book. It goes like this: The book will be available on Christmas Day to the delight of children everywhere so make sure you get it under your tree in time!
For more information and a full press kit, go to theauthorswebsite. News stories are things that happen. You publishing a book is not news. Want to make a living with your writing?
A book by itself is an inanimate object.
If readers love it they will share it, so you need to get it in front of them and remove all obstacles to purchasing like free giveaways. You can promote your book indirectly. You need to make something that has meaning, that makes people feel something emotionally, that taps into a movement, an opinion, a crisis.
Yesterday, a group of self-publishing authors banded together in an effort to support 1 legged drug addict elephants in China.
These authors have all been able to make a living through writing and are now beginning to put their success to good use.
This project is another indicator that self-publishing has become mainstream and is a respectable publishing model. For a full list of the authors, click here. People will share the story, because the story is interesting. Instead they put up a huge billboard and arranged to have a few protesters spray paint over it with feminine power stuff.
But the story of some women responding to the misogynist, male-centric book with vandalism creates a real story — a viral story, of controversy — which was picked up again and again by huge media and TV broadcasts. This blog post is just about as likely to get picked up by Google News as your Press Release.
If it got a ton of shares and likes and comments, eventually the TV news would pick it up. Otherwise, you need to create a story around yourself by turning your book into an event No, not like a book launch party or book signing. That would be news! There are several good examples on the bottom of this Lulu thread.The release has to be in the same category.
i.e. if you are a new author and your first release was about your new book, the second one has to be about your book or a different book. You can’t make the second one about your "hardware store business".
You know that writing an effective book press release is well within your skill set, provided you remember “a book release is not news” and seek an intriguing angle.
You also have a whole host of options for letting experts promote your book for you and generate publicity, no matter what your budget is. You know that writing an effective book press release is well within your skill set, provided you remember “a book release is not news” and seek an intriguing angle.
You also have a whole host of options for letting experts promote your book for you and generate publicity, no matter what your budget is. As well as circulating the release to Authoright’s primary media lists, they will research a targeted list of much more specific and focused contacts – these may pertain to the genre of the book, the personal background of the author, or any other news angles offered by the author and their book, in order to produce a ‘best fit’ list of.
Article writing calls for a great deal of research and then using the information to produce original, grasping content that is going to pull your readers in and effectively inform/educate them on a new topic.
Write a compelling press release aimed at getting potential buyers to notice your book. Begin your press release with contact information for you, your agent, publisher or public relations firm. Include mail and email addresses, as well as company, personal and cell phone numbers.